Global Trade Marketing Manager (f/m/d)

  • Loacker
  • Bolzano
  • Full-time
  • 16.04.2024
  • Dettagli
  • Azienda

We are looking for an experienced and enthusiastic Global Trade Marketing Manager (f/m/d) to join us and support us in achieving our ambitious goals on the international market.

In this position, you will play a key role in developing and implementing our global trade marketing strategy.

You will work closely with our sales teams and retail partners to generate demand for our products and increase sales.


  • Develop and implement trade marketing strategies to improve brand visibility and velocity in the main distribution channels:
    • Conduct market analysis & research to monitor shopper trends and adapt strategies accordingly
    • Build and deliver effective trade-storytelling, supporting the local sales teams in the negotiation and implementation phase
    • Collaborate with marketing & sales team to identify opportunities at the point of sale and implement targeted solutions, from equity-driven activations to tactical actions
    • Create and manage effective promotional programs to stimulate sales and customer loyalty
    • Oversee shopper marketing activities, including designing engaging shopping experiences and managing partnerships with retailers
  • Install category management knowledge and act as sparring partner for the international key distribution dealers
  • Analyze and improve the profitability of the main channels and customers
  • Monitor the effectiveness and efficiency of the owned retail business (brick&mortar + digital), promoting its progressive sustainable expansion (roll-out)
  • Coordinate and streamline the main commercial processes (i.e. international pricing) and related governance


  • About 10 years of experience in trade marketing and shopper marketing, preferably in the food sector and internationally
  • Proven ability to develop and implement effective marketing strategies
  • In-depth knowledge of food distribution channels and market dynamics
  • Ability to manage complex projects and work in cross-functional teams
  • Excellent analytical and problem solving skills
  • Fluency in English and at least in one language between German and Italian


  • International environment
  • Individual onboarding program
  • A mentored and supported professional growth
  • Professional and personal training at our “Loacker Academy”
  • A company canteen
  • The Loacker Family Spirit

If you are a communicative team player with a strong understanding of international trade, and food industry we look forward to receiving your application!

Chi siamo

Loacker è un’azienda a gestione famigliare con quasi 100 anni di esperienza nella produzione di wafer e prodotti dolciari di altissima qualità. Loacker da molti anni opera sul piano internazionale, commercializzando i suoi prodotti in oltre 100 paesi del mondo. La qualità e la sostenibilità sono il focus del suo operato.
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